Red Thread PR (RTPR), an independent public relations agency known for its strategic communications expertise, has been named the PR Agency of Record for Fidium, a next-generation fiber internet and network services company. RTPR is partnering with Fidium on media relations, thought leadership, internal communications, owned content, and community engagement to amplify the company’s mission of bringing next-generation performance fiber internet to underserved and rural communities.
“From day one, Fidium has embraced PR not only as a way to build credibility, but as a powerful lever to build a bold brand during a pivotal moment of transformation,” said Laura Emanuel, Managing Director of Red Thread PR. “We are inspired by Fidium’s vision to become America’s favorite fiber provider, its mission to bridge the digital divide, and its deep commitment to strengthening the communities it serves. We’re ready to bring our expertise in strategic storytelling to help accelerate Fidium’s growth and ensure its impact is felt nationwide.”
This partnership began with one of the company’s most significant milestones: the transformation of Consolidated Communications into Fidium, uniting its residential, business and enterprise services under one bold national brand. RTPR concepted and executed upon external and internal communications related to this launch.
“Red Thread PR understands that our mission isn’t just about better, faster internet – it’s about connecting people and communities to opportunity,” said Meghan Woodlief, Vice President, Brand and Marketing at Fidium. “Their ability to tell that story with clarity and impact makes them an essential partner as we scale Fidium into a national fiber industry leader.”
As part of the ongoing engagement, Red Thread PR joins forces with Bray + Co, Fidium’s advertising and creative agency, and NOVUS Media, its media planning and buying partner. Together, the three agencies form an integrated team charged with bringing Fidium into its new era – aligning brand strategy, creative, media, and earned storytelling to accelerate growth and establish Fidium as a national fiber leader.
The team who pitched and now manages the account includes Laura Emanuel, Amanda Conte, Madison Frankel, Linda Rosenblum, Alyssa Bauer and Kayli Heverin.