Profile

Who We Are

Hometown

PHL Philadelphia, PA

Global Scale

WPI Worldwide Partners

Ownership

INDIE Independently Owned

Leadership

WOMEN-LED

Avg. Client Tenure

5 YRS

Longest Relationship

20 YRS

What We Do

  • Earned Media
  • AI Search Visibility and GEO/AEO
  • Affiliate Integration
  • Influencer Relations
  • Brand Partnerships and Activations
  • Thought Leadership
  • Corporate Communications
  • Crisis and Reputation Management
  • Measurement and Attribution

Why Us?

Always Pitching

Our dedicated media relations specialists create opportunities and land meaningful headlines every day.

Built for Business

We create stories that build awareness, influence behavior and support sales.

Visible in AI

Earned media drives 89% of AI citations. We help brands become easier for AI platforms to find and trust.

More Than Media

Earned media leads. Influencers, partnerships, experiences and corporate communications amplify its impact.

Proof That Matters

We connect media performance to business performance. Because attention should always lead to action.

The Team

Agency of the Year 2025
Average Staff Tenure 6 YRS
Team Size 25
Promoted From Within 40%

Fun Facts, Unfiltered

3 marathoners 1 former line cook 2 published novelists 4 dogs in the Slack 1 amateur beekeeper 2 karaoke champions 1 ex-broadcast journalist 3 vinyl collectors 1 competitive baker 2 former interns, now partners

Client Promise

"We create relevance, influence perceptions and behaviors; capture hearts, minds and wallets; connect brands to culture, customers and communities (and have fun doing it)."

Category Expertise

Home Services & Utilities Health Retail Tech Insurance Grocery Entertainment Telecomm B-to-B

Briefs We Solve

  • Challenge the category leader
  • Create relevance without sacrificing authenticity
  • Get cited in AI-generated answers that matter
  • Establish online and offline credibility
  • Earn back trust to spur consideration
  • Stay visible through long sales cycles
  • Translate awareness into customer conversions

Partnership Must-Haves

Our best work happens when we have a seat at the table. Access to decision makers, clear objectives and performance data allow us to move beyond headlines and influence reputation, engagement and sales.

How The Thread Started

For more than 25 years, the communications specialists behind Red Thread PR have practiced a simple conviction: credibility must be earned. Working alongside paid, owned and shared media experts within Brownstein Group – and building decades-long client relationships – taught us how earned media can do more than generate attention. It can shape public perception, move hearts, minds and carts, and produce measurable business impact.

In 2022, that specialty became Red Thread PR: an independent agency built on earned media expertise for a communications landscape increasingly shaped by distrust, fragmented influence and AI-powered discovery. We recognized early that earned media would shape not only what people believe, but also what AI systems learn, cite and recommend.

Today, we work at the intersection of culture, commerce and public perception. Earned media remains our foundation. AI Visibility Optimization, influencer relations, brand partnerships, activations and thought leadership multiply its impact – helping brands turn awareness into demand, earn authority in the places that shape decisions and show up in the answers AI provides. We connect that influence to outcomes that matter. It’s why we rank among the top 120 U.S. agencies according to PRNews Agency Elite.

A Half-Century of Earned Trust

Berny Brownstein founded his Philadelphia agency in 1964 with a fresh point of view and an independent spirit. More than 60 years later, that spirit lives across four specialized agencies, each powerful on its own and stronger together. Red Thread carries the legacy forward with earned-first expertise that build relevance, strengthen reputation and drive business.

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