Red Thread PR (RTPR), an independent communications agency based in Philadelphia, took top honors in the Experiential Event category at the 2026 PRNEWS Platinum Awards for “All Bark. All Bite: Dawg House by NJM.” The agency also earned an honorable mention in Integrated Communications, Marketing & PR for its work with client Inspira Health.
“Fans don’t owe a sponsor their attention – and patients don’t change their minds because a health system says it’s excellent. You have to earn both,” said Laura Emanuel, managing director of Red Thread PR. “For NJM, that meant creating something Browns fans would embrace as their own. For Inspira, it meant proving the quality of care through stories that mattered close to home. Our clients trusted us to create a memorable impression. This recognition shows what happens when you do.”
In a crowded Ohio insurance market, NJM Insurance Group needed a reason for Browns fans to remember its name. RTPR, with sister agency Born and Raised, transformed the insurer’s Cleveland Browns sponsorship into the Dawg House, a custom-built fan destination that marked the Dawg Pound’s 40th anniversary. Paired with alumni appearances, Madden tournaments and other fan-favorites, the Dawg House gave Browns fans a reason to make it part of their pregame plans. In its first year alone, the activation delivered a 140% year-over-year lift in sponsor brand recall.
For Inspira Health, the challenge was overcoming the assumption that safe and advanced care meant going elsewhere. Red Thread PR built a sustained earned media platform rooted in the system’s clinical expertise and its continued reinvestment in the communities it serves in southern New Jersey. Over five years, the partnership between Red Thread PR and Inspira has earned more than 3,500 media placements and sharply increased share of voice among the region’s healthcare organizations.
The PRNEWS Platinum Awards recognize outstanding communications campaigns and teams across the industry. Winners were announced Oct. 6 in New York City. The honors follow RTPR’s inclusion in PRNEWS’ 2027 Agency Elite Top 120.
About Red Thread PR
Red Thread PR is an independent specialty communications agency based in Philadelphia and a 2027 PRNEWS Agency Elite Top 120 honoree. It applies earned-media first expertise to connect brands to culture, customers and communities through media and influencer relations, corporate and internal communications, reputation and crisis management, partnerships and sponsorships, activations and experiences, and AI visibility optimization.
Brands including Comcast Xfinity, DuPont™, Lyft, TruGreen, Humana, Shake Shack, Bowflex, ACI Worldwide, Healthy Paws by Chubb, NJM Insurance Group and Saint-Gobain North America trust Red Thread PR to deliver meaningful results without sacrificing authenticity. Red Thread PR is part of Brownstein Group’s independent agency network, alongside Born and Raised, Nucleus Digital and Poster Child, with global reach through Worldwide Partners.