Red Thread PR (RTPR), a leading public relations agency specializing in brand storytelling, thought leadership, and strategic communications, today announced it has been named public relations agency of record for Johnson Health Tech Trading, Inc. (JHTT), an affiliate of Johnson Health Tech Co., Ltd. (“Johnson Health Tech”), one of the world's largest and fastest-growing fitness equipment manufacturers.
As agency of record, RTPR will lead strategic media relations efforts for the group’s BowFlex, Horizon, and Schwinn Fitness brands, supporting product launches, brand activations, partnerships, and broader corporate storytelling initiatives. The program will also incorporate influencer relations, content development, and strategic communications counsel designed to further elevate the company's leadership position within the fitness and wellness industry.
Founded in 1975, Johnson Health Tech has grown into a global leader in fitness innovation, delivering premium commercial and residential equipment and connected fitness experiences. The company continues to help consumers, fitness facilities, and health clubs achieve their wellness goals through cutting-edge products and technology-driven solutions.
"Johnson Health Tech has built an impressive reputation for innovation, quality, and helping people live healthier lives," said Laura Emanuel, managing director of Red Thread PR. "As consumer interest in health, fitness, and wellness particularly in the U.S. market continues to evolve, there is tremendous opportunity to tell the stories behind the company's products, partnerships, and industry leadership. We’re thrilled at the opportunity to work alongside the team to bring those stories to life for some of the fitness industry’s most iconic brands."
The RTPR team supporting the account includes Laura Emanuel, Nicole Gainer, Lauren Mayer, Linda Rosenblum, Brittany Pride, Karen Alberto, Rachel Ornstein, and Devon Diehl.
"Red Thread PR demonstrated a deep understanding of both the fitness industry and today's evolving media landscape," said Ryan Hoodjer, VP of ecommerce and operations. "Their strategic approach to earned media, storytelling, and brand visibility – and the innovative ways that they inform their programs based on AI signals – made them a natural fit for our team as we continue to grow our brands and connect with consumers in meaningful ways."
The partnership reflects Johnson Health Tech's continued investment in brand awareness and thought leadership as the company expands its presence across the fitness, wellness, and connected health categories.