Red Thread PR (RTPR), a leading public relations agency specializing in strategic communications, thought leadership and brand storytelling, announced it has been named agency of record for Healthy Paws, a Chubb company and one of the leading providers of pet insurance coverage in the United States. The agency has been working with Healthy Paws since September 2025.
As agency of record, RTPR is leading media relations efforts designed to further elevate Healthy Paws’ visibility among national audiences and strengthen the brand’s position within the fast-growing pet care and pet insurance landscape. The partnership focuses on proactive storytelling and securing meaningful earned media opportunities that highlight the company’s role in helping pet parents access high-quality veterinary care.
The opportunity comes at a time of significant growth in the pet care economy, with overall spending on pet health and wellness continuing to rise. As pet ownership becomes increasingly central to American households, demand for solutions that help manage the rising cost of veterinary care has accelerated, positioning pet insurance as an increasingly important category within the broader financial wellness and insurance ecosystem.
Founded in 2009, Healthy Paws has become a trusted name in pet insurance by helping pet parents manage the cost of unexpected veterinary care while delivering a simple, customer-first experience. As part of Chubb, one of the world’s largest and most respected property and casualty insurers, Healthy Paws benefits from the strength, scale, and reputation of a global insurance leader while maintaining a focused commitment to pet health and wellbeing.
“Healthy Paws has built a trusted brand by keeping pet parents and their pets at the center of everything they do,” said Amanda Conte, AVP at Red Thread PR. “As the pet care landscape continues to evolve, there’s enormous opportunity to lead more conversations around pet health, financial preparedness, and access to care — and we’re excited to help amplify Healthy Paws’ role in that story.”
The agency’s work supports Healthy Paws’ broader brand awareness and communications objectives as consumer interest in pet health, wellness, and financial preparedness continues to expand across the U.S. The RTPR team supporting the account includes Amanda Conte, Linda Rosenblum, Rachel Ornstein, and Devon Diehl
“Red Thread PR demonstrates a strong understanding of both the evolving needs of today’s pet owners and the insurance landscape,” said James Staines, AVP of Marketing and Media, Healthy Paws. “Their strategic approach to media relations and storytelling made them an ideal partner as we look to expand awareness of Healthy Paws across the U.S.”