Red Thread PR and sister agency Born and Raised announce a collaborative project with Hannaford Supermarkets to release Hannaford’s 2025 Community Impact Report, which showcases the grocery retailer’s deep commitment to caring for the communities it serves across the Northeast.
Now released for a second year, the annual report reflects a more integrated approach to community impact storytelling, combining measurable outcomes with the local connections, associate-led initiatives and human stories behind them.
Among the report’s significant 2025 highlights, Hannaford donated a record 29 million pounds of food to regional hunger relief organizations, contributed $1.3 million to child health and wellness programs and made significant investments in food banks, schools and nonprofits organizations in Maine, New Hampshire, Massachusetts, New York and Vermont.
“At Hannaford, caring for our communities is at the heart of everything we do,” said Ericka Dodge Katz, Director of Extremal Communications and Community Impact for Hannaford Supermarkets. “This report reflects the incredible partnerships, local relationships and associate-led efforts that make this work possible every day. We’re proud to collaborate with Red Thread PR and Born and Raised to help bring these stories to life.”
For Red Thread PR and Born and Raised, the project was a collective effort to shape and design the report from cover to cover, combining strategic storytelling, copy development, creative direction and thoughtful design to bring Hannaford’s community impact to life through transparent, purpose-driven reporting.
“The strongest corporate storytelling today is rooted in connection,” said Laura Emanuel, Managing Director at Red Thread PR. “Building on the strong foundation established in the inaugural report, this year’s evolution was about adding greater depth and dimension to Hannaford’s community impact story, showing the real people, partnerships, and local efforts behind donation numbers.”
Hannaford’s commitment to community impact has also received national recognition. In 2025, Hannaford and Red Thread PR earned a PRNEWS Platinum Award for the 2024 Report, recognizing the company’s authentic approach to corporate responsibility and measurable community impact.
To view the full 2025 Community Impact Report, visit Hannaford.com/communityimpact