Red Thread PR (RTPR), an independent public relations agency known for strategic communications expertise, today announced that Lauren Mayer has rejoined the agency as Senior Account Director.
Mayer brings 15 years of experience across lifestyle, wellness, outdoor and consumer products. Her background combines traditional media relations with affiliate strategy, helping brands earn attention that supports both reputation and business results.
“Lauren’s experience reflects where consumer communications is headed: earned-first thinking, creator and affiliate amplification, and real-world brand experiences that build relevance and drive revenue,” said Laura Emanuel, managing director, Red Thread PR. “She will strengthen the agency’s ability to build consumer campaigns that connect brands to culture, community and commerce.”
Mayer previously worked at Red Thread PR before relocating to Charleston, South Carolina, in 2018. Since then, she has held roles at Lou Hammond Group, Groundswell and Obviouslee, where she led communications and partnership strategy for brands including Hydro Flask, Altra Running, WagWell, Ruffwear and The Running Event. Her work has helped drive national media coverage, product launches and brand moments that resonated with active, wellness-minded consumers.
“Red Thread PR understands the need to go beyond the headlines to build credibility, create cultural relevance and translate earned attention into AI visibility and true influence,” said Mayer. “I’m excited to help expand the agency’s consumer portfolio by connecting with consumers I know best: those deeply invested in lifestyle, wellness, movement and community.”
In her role, Mayer will lead Red Thread PR’s new agency-of-record relationship with Johnson Health Tech, overseeing earned media and influencer strategy for BowFlex, Horizon and Schwinn.
About Red Thread PR
Red Thread PR is an independent public relations specialty agency based in Philadelphia. Bringing an integrated, multi-channel mindset to brands, Red Thread PR weaves meaningful stories across the PESO model, with expertise across corporate communications, media and influencer relations, partnerships, social media, internal communications, reputation management and social impact. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including Comcast Xfinity, DuPont™ Sorona®, TruGreen, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America. We are part of Brownstein Group’s network of agencies, alongside Born and Raised, Nucleus Digital and Poster Child.