Quick Hit
Onvo
The Red Thread to Becoming Part of Game Day Tradition
The Ask
Help Onvo stand out through its Penn State Athletics partnership and build a stronger connection with Nittany Lions fans.
The Thread
For college sports fans, game day is built on ritual. The brands that break through become part of the game day tradition.
The Approach
We used promotions and fan-focused activations to position Onvo as an essential stop on the way to Happy Valley—where fans fuel up, stock up and kick off game day.
The Impact
The Game Day Ritual campaign helped drive year-over-year increases in travel plaza visits, fuel sales and in-store purchases all season long.
