NJM Insurance: Dawg House

The Red Thread to Earning Fan Affinity

#1 RATED YEAR-LONG PARTNER ACTIVATION

140% SPONSOR BRANDRECALL LIFTYoY

29.65M IMPRESSIONSDELIVEREDsurrounding promotion and exposure of the Dawg House

The Ask

Deepen NJM’s local relevance to fuel growth in Ohio’s crowded insurance market.

The Thread

In Cleveland, connection can’t be bought. It’s earned. In a city this proud and sports-obsessed, brands break through by becoming part of the culture.

The Approach

To forge a deeper connection with Cleveland Browns’ fans, NJM expanded its multi-year partnership to anchor the Dawg Pound’s 40th anniversary with a signature pregame fan experience, amplified through earned and Browns-owned media.

The Impact

The fan activation helped turn NJM’s Browns sponsorship into a breakout brand driver, delivering a major year-over-year lift in sponsor recall, making NJM one of the team’s most memorable sponsors, and generating 3x ROI in media value.