Quick Hit
Fidium
The Red Thread to Building Superfandom at Launch
460+Media Placements
100+Regional ChambersEngagement
4Category Awards
The Ask
Debut fiber internet brand “Fidium” as the new master brand identity for the company formerly known as Consolidated Communications and introduce fiber internet to new residential and commercial segments across its footprint.
The Thread
In a fiercely competitive category that ranks dead last in customer service (even behind the airline and health insurance industries), we refused to blend in with “good enough” internet service providers. Instead, we took aim at them, showed consumers what they’re missing, induced FOMO and built a groundswell of our own superfandom rooted in undisputable truths attached to Fidium’s service and community.
The Approach
Using thought leadership, online review management, high-impact activations for both internal and external audiences, and an earned media strategy built to optimize AI search results, we made the rebrand a pivotal business moment (not a marketing exercise) that challenged the ISP status quo and proved Fidium’s differentiators.
The Impact
In the first 100 days, Fidium didn’t just launch, it broke through the sea of “good enough” ISP competition: 460+ media placements, engagement with 100+ regional chambers, four category awards, bespoke internal and external brand activations, and industry-leading LinkedIn engagement—with momentum still building.
Consolidated Communications Rebranding as Fidium. Here is What it Means for Houston Customers
Consolidated Rebrands as Fidium
Why Wi-Fi 7 is Critical for the Customer Experience of the Future: Fidium Interview