Quick Hit
Hannaford
The Red Thread to Making Community Impact Visible
The Ask
Introduce Hannaford’s latest Eat Well, Be Well – A Path to Better Health donation in a way that conveys meaningful community impact while remaining authentic to the brand.
The Thread
The power of the story wasn’t in the donation alone, but in showing how Hannaford’s support was enabling real impact through trusted community partners across the Northeast.
The Approach
We built the announcement around proof, not proclamation with a press release supported by b-roll and soundbites featuring Hannaford SMEs, community partners and students, giving media both the facts and the human story behind the investment.
The Impact
What began as a brand announcement became a high-impact visibility moment—yielding nearly 60 earned media placements and 143.9M impressions—showing the power of well-timed, purpose-driven storytelling to reinforce Hannaford’s leadership in community impact.
Hannaford Donates $400,000 for Child Health
Bragging Rights
PR News Platinum Awards
First Place
CSR, ESG, or DEI Report Category
