News & Views

The Inevitable Impact of the Digital Age on Brand Longevity

Technology has continued to play a pivotal role in how brands interact with consumers. For instance, this year we saw…

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Digging Up Lessons from Brands that Bit the Dust

It’s late October — time for Halloween, when CMOs are haunted by the memory of brands that are no longer…

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Brownstein Recognized for Its Longstanding Partnership with the Philadelphia Federal Credit Union in The Drum PR Awards

Agency-Client Relationship Named a Finalist in the “Longest Running & Retained PR Account” Category in the Global Awards Program Philadelphia,…

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The Biggest Obstacles to Brand Longevity

Marketers want their brands to stand the test of time. However, pinpointing exactly how to achieve that can be difficult,…

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Red Thread PR Launches Media Relations Center of Excellence

Enhanced PR Offering Designed to Fuel Media Relations Capabilities for Existing and Prospective Clients Philadelphia, PA (September 22, 2021) –…

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The Brand Balancing Act

It’s a crossroad every longstanding brand comes to: the past meeting the future. Given time and cultural capital (a robust…

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What’s Up with Brands and Gen Z? Marketing to a misunderstood demographic.

One of the biggest news trends of the pre-pandemic year involved writing about Gen Z and its conflicts with older…

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A Brand Longevity Guide for Food Retail

It’s no secret that food retail chains have a love affair with mascots, promotions, and social media. From Ronald McDonald…

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Brands vs. Inflation — A Survival Guide

Global supply chains are broken, commodities are becoming more expensive, and fears of inflation are challenging high hopes for the…

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The Economy is Booming, How Should Brands React?

Signs of economic recovery are everywhere. Over the previous month, the US created more than 900,000 jobs. In February, The…

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