It’s a Win! Red Thread PR Teams Up with 76ers & Longtime Client David Adelman to Launch New Sixers Arena
17-year partnership with Adelman enabled Red Thread PR to effectively lead complex communications and messaging strategies across multiple stakeholder groups and campaign channels; delivered 6.36M positive impressions within 72 hours of launch
August 1, 2022 (Philadelphia, PA) – Red Thread PR has partnered with serial entrepreneur and real estate magnate David Adelman since 2005 and has played a leading communications role in making his student housing company Campus Apartments one of the most successful and recognizable in the nation. In late 2020, Adelman called upon his agency team with a very different real estate vision: to bring a new Sixers arena to Center City, Philadelphia and make it a win-win for Philly, its fans and its neighborhoods.
Over the next 24 months, Red Thread PR partnered with an extensive team across Harris Blitzer Sport Entertainment’s real estate division, Sixers marketing and communications, and a dozen or more project consultants to lead the communications strategy, earned and paid media strategy and all stakeholder messaging. This was a highly nuanced effort that required Red Thread PR’s intimate understanding of Philadelphia’s culture and dynamics – the message of where and how a downtown arena would come to life and how the surrounding communities would be engaged throughout, was as critical as the billion-dollar real estate deal itself.
Through it all, Red Thread PR was the consistent connection and strategic voice across earned, paid, shared, and owned media delivering over 6 million impressions at launch and overwhelming positive sentiment.
Red Thread PR does not shy away from the hard work and the nuance behind the headlines. They bring a collaborative team spirit and genuine care to every last detail – it’s why I trust them implicitly to bring it all together and keep it together especially when the stakes are high.
David Adelman, CEO of Campus Apartments & Chairman of 76 DevCorp
The team at Red Thread PR played an integral role in driving the communications strategy for the launch of our new arena development. They understand the important dynamics and key issues impacting the City of Philadelphia and boast the relationships, expertise and collaboration needed to deliver impactful campaigns. Red Thread PR is an incredible partner for bringing big-picture, large-scale projects to life.
Dave Sholler, EVP Communications, 76ers
The launch was spearheaded by Red Thread PR’s Associate Vice President Nicole Gainer and Managing Director Laura Emanuel, with support from Deepika Cicoria, Account Supervisor; Abbey Gau, Senior Account Executive; and Dylan Kuhn, Account Coordinator.
Brownstein Group is a network of independent marketing agencies based in Philadelphia, including Brownstein, Red Thread PR, Nucleus Digital and Studio215. With roots dating back to the Creative Revolution in 1964, our long-standing history as independent agencies has expanded across specialties including brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America.
About Red Thread PR
Red Thread PR is an independent public relations specialty agency based in Philadelphia. Bringing an integrated, multi-channel mindset to brands, Red Thread PR weaves meaningful stories across the PESO model, with expertise across corporate communications, media and influencer relations, partnerships, social media, internal communications, reputation management and social impact. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including Comcast Xfinity, DuPont™ Sorona®, TruGreen, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America. We are part of Brownstein Group’s network of agencies, alongside Brownstein, Nucleus Digital and Studio215.
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