CategoryAwards and Honors
October 13, 2022, Philadelphia, PA — Red Thread PR, part of Brownstein Group’s network of agencies, has been recognized for their work with TruGreen as a Platinum PR Awards finalist by PRNEWS, the leading American publication covering public relations news. PRNEWS celebrates the best campaigns, teams, and programs in the communications and PR world each year through its awards, and Red Thread PR is recognized in the Marketing Communications category for this program.
“Amplifying authenticity is the foundation of our approach, and this recognition further validates how our strategic paid-earned-shared-owned (PESO) campaign for TruGreen leveraged storytelling across channels to make meaningful connections and maximize brand impact,” said Laura Emanuel, Managing Director of Red Thread PR. “By seeding unique stories in the media whitespace and powering a relevant earned media platform, our collaborative partnership connected TruGreen with current and potential customers to influence their lawn care purchasing decisions.”
Throughout 2021, Red Thread PR developed and executed a comprehensive public relations campaign to educate consumers, promote TruGreen’s services, and generate valuable leads for the national lawn care company. The campaign particularly focused on elevating thought leadership to demonstrate TruGreen’s expertise and ability to deliver tailored, localized plans and services. Red Thread PR’s strategic campaign included a series of original research projects designed to not only create valuable data, but also drive conversation among audiences and media. In addition, the agency collaborated with TruGreen on key activations throughout the year, centered around TruGreen’s partnership with First Tee — a youth development organization that introduces the game of golf and its values to youth. The overarching PR campaign was rooted in a robust earned media strategy to increase awareness, consideration and sales for TruGreen from homeowners across the country.
The annual program resulted in more than 4,200 placements totaling nearly 520 million impressions, a 15,462% and 7,318% year-over-year increase respectively. Additionally, TruGreen’s earned media share of voice increase 31% during that same period – increasing the brand’s presence in local communities.
“We don’t take our campaigns’ results, nor industry recognition, for granted. These moments underscore our approach and fuel our passion for producing award-winning work,” said Emanuel.
About Red Thread PR
Red Thread PR is an independent public relations specialty agency based in Philadelphia. Bringing an integrated, multi-channel mindset to brands, Red Thread PR weaves meaningful stories across the PESO model, with expertise across corporate communications, media and influencer relations, partnerships, social media, internal communications, reputation management and social impact. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies, including Comcast Xfinity, DuPont™ Sorona®, TruGreen, ACI Worldwide, NJM Insurance Group and Saint-Gobain North America. We are part of Brownstein Group’s network of agencies, alongside Brownstein, Nucleus Digital and Studio215.