Insights
Brand Longevity
How to Market to Gen Z
A recent survey shows that Gen Zers prefer brands that are authentic, with 82% saying they trust a company more…
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Brand Longevity
As Platforms Face Their Demons, Here's How Brands Can Rethink Their Social Media Strategies
The past few weeks have been a tumultuous time for some of the internet’s biggest social media giants. A recent…
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Brand Longevity
Why Corporations Should Work to Elevate Black-Owned Businesses
Before the financial onslaught of the coronavirus, economists and experts feared a recession would precipitously hurt black entrepreneurs. New data…
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Brand Longevity
An Opportunity to Save and Improve our Businesses through Deregulation
Hundreds of deregulatory actions have been taken by federal and state officials throughout the nation and across industries. While these…
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