Insights
Digging Up Lessons from Brands that Bit the Dust
It’s late October — time for Halloween, when CMOs are haunted by the memory of brands that are no longer…
Read the articleThe Biggest Obstacles to Brand Longevity
Marketers want their brands to stand the test of time. However, pinpointing exactly how to achieve that can be difficult,…
Read the articleThe Brand Balancing Act
It’s a crossroad every longstanding brand comes to: the past meeting the future. Given time and cultural capital (a robust…
Read the articleWhat’s Up with Brands and Gen Z? Marketing to a misunderstood demographic.
One of the biggest news trends of the pre-pandemic year involved writing about Gen Z and its conflicts with older…
Read the articleA Brand Longevity Guide for Food Retail
It’s no secret that food retail chains have a love affair with mascots, promotions, and social media. From Ronald McDonald…
Read the articleBrands vs. Inflation — A Survival Guide
Global supply chains are broken, commodities are becoming more expensive, and fears of inflation are challenging high hopes for the…
Read the articleThe Economy is Booming, How Should Brands React?
Signs of economic recovery are everywhere. Over the previous month, the US created more than 900,000 jobs. In February, The…
Read the articleConsumers Expect Brands to Play a Key Role in Economic and Social Recovery, According to Brownstein Report
Brownstein Identifies 4 Key Drivers to Brand Longevity in National Harris Poll Survey Philadelphia, PA, March 29, 2021. Two-thirds of…
Read the articleThe Biggest Problem Facing Digital Marketing Right Now
Facebook and Apple are currently engaged in a fierce battle that might determine the future of digital marketing. Their recent…
Read the articleConsumer Trust Ongoing Concern for Marketers in 2021
2020 was the year of brand advocacy and outspokenness, and now, according to a survey by Iterable, 91% of brand…
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Insights from behind the headlines.