Agency-Client Relationship Named a Finalist in the “Longest Running & Retained PR Account” Category in the Global Awards Program
Philadelphia, PA (September 30, 2021) – Brownstein’s nearly decade-long partnership with its client the Philadelphia Federal Credit Union (PFCU) has received global recognition in The Drum 2021 PR Awards. A finalist in the “Longest Running & Retained PR Account,” the agency’s PR team has served as a strategic partner for PFCU for almost 10 years, increasing brand awareness and driving the brand’s business goals forward through a constantly evolving PR program.
PFCU is one of Brownstein’s longest-standing clients, yet the agency boasts an average client tenure of 7.3 years – more than twice the industry average. “We never take for granted the relationships we cultivate with clients, and to collaborate with PFCU for a decade is an incredibly special milestone and a testament to the true partnership between our teams,” said Laura Emanuel, Vice President, Director of Public Relations at Brownstein. “Our collaboration has demonstrated relentless dedication and creativity over the years, with an overarching focus on promoting financial literacy, and together we’ve consistently delivered impactful results that have not only benefited PFCU, but the Greater Philadelphia community.”
From branch openings and member activations to media relations and crisis planning, Brownstein has worked in tandem with Philadelphia Federal Credit Union to navigate ebbs and flows over the past 10 years and deliver creative ideas and fresh thinking that support raising brand recognition. When the pandemic hit in 2020, the team’s strategic communications and creative execution quickly pivoted to refocus on programming to support the credit union and its member community in the Philadelphia area.
With a foundation built on trust and new ideas, Brownstein collaborated with PFCU to explore more tactics to break through a challenging media landscape — generating 6.9 million media impressions in just under one month. The team doubled down on relevant content, conducting a member survey and leveraging original research as a storytelling tool to generate media coverage, and introduced new owned media programs to offer digestible financial tips for members. Additionally, Brownstein also enhanced the credit union’s approach to corporate social responsibility, while simultaneously reinforcing the brand’s investment in the community’s financial education.
As the partnership enters the next decade, Brownstein continues to reimagine program components to leverage PFCU’s inherent value and mission as a community resource into actionable PR opportunities that yield meaningful results.
“We have partnered with Brownstein to support PFCU’s external communications efforts for nearly a decade, during which time we’ve been continually impressed by the creative and strategic thinking that goes into their work,” said Karen Eavis, Communications Specialist, PFCU. “From day one, Brownstein has truly been an extension of our team and they continue to surprise and delight us with fresh ideas to deliver value across the board — even 10 years later.”
Brownstein is an independent advertising and public relations agency based in Philadelphia. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America. Brownstein is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame.