News & Views
What Holiday Spending Says About Changing Consumer Behaviors
A recent study found that 95% of shoppers in the US plan to shop mostly or entirely online due to…
Read the articleHow to Bring Brands Back to Life
If you’re looking for provocative but informed predictions on the future of marketing, look no further than Scott Galloway. You…
Read the articlePrivacy vs. Personalization
According to a recent study by The Conference Board, 57% of US consumers would forego marketing personalization to protect their…
Read the articleBrownstein Receives Honorable Mention in 2020 PRNEWS Platinum PR Awards for Media Relations Role in Fashion District Philadelphia Opening
October 29, 2020 — Philadelphia, PA. Brownstein’s public relations work for Pennsylvania Real Estate Investment Trust (PREIT) and the 2019 opening…
Read the articleWhere CMOs Should Focus their Attention in Times of Crisis
According to a recent study, CMOs in the U.S. report facing several key challenges over the next 6 to 12…
Read the articleHow to Build an Unstoppable Brand
What is an unstoppable brand? It’s a brand that can withstand cultural shifts and economic shocks. It’s a brand that…
Read the articleWhat a K-Shaped Economic Recovery Means for Marketers
Economists today are busy rehearsing their ABCs. Pick up a copy of the Wall Street Journal or Financial Times, and…
Read the articleWhere do Consumers Want to See Ads?
Many would agree that there is something magical, although outdated and nostalgic, about magazine ads. Something about the medium makes…
Read the articleBrownstein’s Social Media and Public Relations Teams Grow with Digitally-Forward Clients
Philadelphia, September 1, 2020 — Reflecting shifting consumer trends and a changing world economy, Brownstein Group’s Public Relations and Social…
Read the articleHow the Pandemic Affects Consumer Response to Ads
According to a recent study, ads that show surprised emotions saw a 360% jump in performance from start of the…
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