Brand Longevity
How to Bring Brands Back to Life
If you’re looking for provocative but informed predictions on the future of marketing, look no further than Scott Galloway. You…
Read the articlePrivacy vs. Personalization
According to a recent study by The Conference Board, 57% of US consumers would forego marketing personalization to protect their…
Read the articleWhere CMOs Should Focus their Attention in Times of Crisis
According to a recent study, CMOs in the U.S. report facing several key challenges over the next 6 to 12…
Read the articleHow to Build an Unstoppable Brand
What is an unstoppable brand? It’s a brand that can withstand cultural shifts and economic shocks. It’s a brand that…
Read the articleWhat a K-Shaped Economic Recovery Means for Marketers
Economists today are busy rehearsing their ABCs. Pick up a copy of the Wall Street Journal or Financial Times, and…
Read the articleWhere do Consumers Want to See Ads?
Many would agree that there is something magical, although outdated and nostalgic, about magazine ads. Something about the medium makes…
Read the articleHow the Pandemic Affects Consumer Response to Ads
According to a recent study, ads that show surprised emotions saw a 360% jump in performance from start of the…
Read the articleB2B Marketing in a Black Swan Economy
B2B businesses rely on facts, long-term pipelines and forecasting models to make everyday decisions. Their marketing leaders need to understand…
Read the articleHow to Market to Gen Z
A recent survey shows that Gen Zers prefer brands that are authentic, with 82% saying they trust a company more…
Read the articleAs Platforms Face Their Demons, Here's How Brands Can Rethink Their Social Media Strategies
The past few weeks have been a tumultuous time for some of the internet’s biggest social media giants. A recent…
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Insights from behind the headlines.