Red Thread PR Named PR Agency of Record for Fidium

PHILADELPHIA, PA, October 6, 2025 – Red Thread PR (RTPR), an independent public relations agency known for its strategic communications expertise, has been named the PR Agency of Record for Fidium, a next-generation fiber internet and network services company. RTPR is partnering with Fidium on media relations, thought leadership, internal communications, owned content, and community engagement to amplify the company’s mission of bringing next-generation performance fiber internet to underserved and rural communities.

“From day one, Fidium has embraced PR not only as a way to build credibility, but as a powerful lever to build a bold brand during a pivotal moment of transformation,” said Laura Emanuel, Managing Director of Red Thread PR. “We are inspired by Fidium’s vision to become America’s favorite fiber provider, its mission to bridge the digital divide, and its deep commitment to strengthening the communities it serves. We’re ready to bring our expertise in strategic storytelling to help accelerate Fidium’s growth and ensure its impact is felt nationwide.”

This partnership began with one of the company’s most significant milestones: the transformation of Consolidated Communications into Fidium, uniting its residential, business and enterprise services under one bold national brand. RTPR concepted and executed upon external and internal communications related to this launch.

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“Red Thread PR understands that our mission isn’t just about better, faster internet – it’s about connecting people and communities to opportunity,” said Meghan Woodlief, Vice President, Brand and Marketing at Fidium. “Their ability to tell that story with clarity and impact makes them an essential partner as we scale Fidium into a national fiber industry leader.”

As part of the ongoing engagement, Red Thread PR joins forces with Bray + Co, Fidium’s advertising and creative agency, and NOVUS Media, its media planning and buying partner. Together, the three agencies form an integrated team charged with bringing Fidium into its new era – aligning brand strategy, creative, media, and earned storytelling to accelerate growth and establish Fidium as a national fiber leader.

The team who pitched and now manages the account includes Laura Emanuel, Amanda Conte, Madison Frankel, Linda Rosenblum, Katie Sciascia, Alyssa Bauer and Kayli Heverin.

About Red Thread PR

Red Thread PR is an independent public relations specialty agency based in Philadelphia. Bringing an integrated, multi-channel mindset to brands, Red Thread PR weaves meaningful stories across the PESO model, with expertise across corporate communications, media and influencer relations, partnerships, social media, internal communications, reputation management and social impact. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including Comcast Xfinity, DuPont™ Sorona®, TruGreen, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America. We are part of Brownstein Group’s network of agencies, alongside Brownstein, Nucleus Digital and Poster Child.

About Fidium

Fidium is a next-generation fiber internet and network services company on a mission to be America’s favorite fiber provider. Serving people who expect more from their connectivity, Fidium delivers lightning-fast, reliable internet that’s refreshingly easy to use. With future-ready technology, a customer-first approach, and a growing national fiber footprint, Fidium is redefining what “better internet” means: fast speeds, simpler experiences, and service that’s actually helpful.

Available in more than 700 communities, Fidium connects people to the possibilities of fiber – from homes and small businesses to large enterprises, schools, hospitals and entire communities. Backed by one of the nation’s top 10 fiber networks and a commitment to continuous innovation, we’re powering work, life, learning and opportunity. Fiber Up and learn more at FidiumFiber.com.