Red Thread PR Launches Media Relations Center of Excellence

Enhanced PR Offering Designed to Fuel Media Relations Capabilities for Existing and Prospective Clients Philadelphia, PA (September 22, 2021) – Today, Brownstein announced the launch of their new Media Relations Center of Excellence, a dedicated focus area situated under the umbrella of Brownstein’s PR department to further strengthen the agency’s media relations prowess. The Media…

Enhanced PR Offering Designed to Fuel Media Relations Capabilities for Existing and Prospective Clients

Philadelphia, PA (September 22, 2021) – Today, Brownstein announced the launch of their new Media Relations Center of Excellence, a dedicated focus area situated under the umbrella of Brownstein’s PR department to further strengthen the agency’s media relations prowess.

The Media Relations Center of Excellence will support Brownstein’s longstanding achievements in delivering impactful media coverage for clients, alongside its existing strengths in modern multi-channel paid-earned-shared-owned (PESO) campaigns. Earned media holds the power to tell meaningful stories and yield more authentic engagement between brands and audiences, playing a critical role within the PESO model. The agency’s PR team is already well-recognized for its media relations capabilities – most recently winning an honorable mention in the Media Relations category of the 2020 PRNews Platinum PR Awards – and this offering will enable the agency to further elevate earned media and support clients to build their brands’ longevity.

“Earned media is key to brand relevance, and relevance is the key to brand longevity,” said Laura Emanuel, Vice President, Director of Public Relations at Brownstein. “Media relations continues to be the most critical component of our PR programs, and will remain a foundational element to fueling unstoppable brands. By focusing on consistent, high-quality, high-volume earned media results, this dedicated team will further strengthen our capabilities and allow us to continue delivering valuable results for our clients.”

To further support the development and implementation of the new offering, Linda Rosenblum has been promoted to Senior Media Relations Specialist, bringing more than six years of public relations experience to this new role. The Media Relations Center of Excellence will partner with the collective PR department to devise new strategies to bring innovation to the media relations offering at the agency, deliver a portfolio of high-impact media results, and contribute to the department’s overall growth.

About Brownstein

Brownstein is an independent advertising and public relations agency based in Philadelphia. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations, social media, and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, The GIANT Company, ACI Worldwide, NJM Insurance Group, and Saint-Gobain North America. Brownstein is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame.