PRNEWS Names Red Thread PR as Platinum PR Awards Finalist
Recognizes the agency’s recent work with TruGreen and Owners Bank
Recognition
Category
RecognitionShare
PHILADELPHIA, PA, October 17, 2024 – Red Thread PR has been honored as a finalist in the prestigious Platinum PR Awards by PRNEWS, a leading resource for public relations insights. The awards celebrate the best campaigns, teams, and programs across the communications and PR industry. This year, Red Thread PR has been recognized for its exceptional work with TruGreen and Owners Bank, earning finalist spots in the Marketing Communications and B2B Product Launch categories, respectively.
“We’re proud to be recognized for our campaigns, which not only amplified the authenticity of our clients’ brands but also delivered impactful measurable results,” said Laura Emanuel, Managing Director of Red Thread PR. “Whether driving awareness of TruGreen’s lawn care expertise or launching Owners Bank, which provides invaluable resources for small business owners, our strategic PESO (paid-earned-shared-owned) approach yielded meaningful customer engagement.”
In 2023, Red Thread PR executed a comprehensive public relations program for TruGreen designed to educate consumers about the value of professional lawn care services amid economic uncertainties. The campaign leveraged a blend of editorial placements, thought leadership initiatives, and original research to position TruGreen as a leading expert in lawn, tree, and pest services. Red Thread PR’s efforts resulted in more than 4,800 placements and generated more than 601 million impressions, which significantly increased TruGreen’s brand awareness and website traffic from potential customers.
Meanwhile, Owners Bank engaged Red Thread PR to support its launch as a digital bank designed to cater to the unique needs of small business owners. By spotlighting the bank’s services and approach through PESO campaigns, Red Thread PR raised awareness and credibility for the new bank in an already saturated market. The campaign leveraged earned media to establish the new brand and created significant consumer interest, particularly around the rollout of the “Get Paid Like a Boss” contest, which recognized the unseen effort of business owners and rewarded the hardest-working owners in key markets.
Both campaigns have been lauded respectively for their creativity, strategy, and ability to resonate with target audiences, contributing to the overall success and growth of their respective brands.
“The PR industry’s recognition of these successful campaigns is a testament to the collaboration and innovation that drives everything we do at Red Thread PR,” Emanuel added.
About Red Thread PR
Red Thread PR is an independent public relations specialty agency based in Philadelphia. Bringing an integrated, multi-channel mindset to brands, Red Thread PR weaves meaningful stories across the PESO model, with expertise across corporate communications, media and influencer relations, partnerships, social media, internal communications, reputation management and social impact. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies, including Comcast Xfinity, DuPont™ Sorona®, TruGreen, ACI Worldwide, NJM Insurance Group and Saint-Gobain North America. We are part of Brownstein Group’s network of agencies, alongside Brownstein, Nucleus Digital and Poster Child.
Follow the Thread
Insights from behind the headlines.